H-E-B Funds TLT’s Longleaf Pine Conservation

February 2022. H-E-B generously supported the mission of the Texas Longleaf Team (TLT), a 2021 Texan by Nature (TxN) Conservation Wrangler, to restore the longleaf pine ecosystem in East Texas. H-E-B’s continued support of science-based, local conservation efforts drives the implementation and success of many conservation organizations and their missions across the state. H-E-B’s support of TLT will be deployed directly to private landowners who are working to restore, enhance, and maintain the environmentally and economically beneficial longleaf pine ecosystem on their land. Learn more about this unique and historic ecosystem in the TxN blog, How Fire Makes a Forest.

Texas Longleaf Implementation Team
Forest managers conducting a prescribed burn

“The Texas Longleaf Team is excited to partner with H-E-B to promote restoration of the longleaf ecosystem in support of private landowners and rural communities in East Texas. Their support will promote carbon sequestration, water infiltration, biodiversity, recreation, and rural economies.  Their investment is an investment in a sustainable East Texas and we are so proud to work with them!” -Jenny Sanders, Coordinator, Texas Longleaf Team.

H-E-B and TLT connected in 2021 at TxN’s Conservation Summit, where TLT presented their work and its importance for the “business of conservation.” As a 2021 Conservation Wrangler, TLT received 18 months of tailored support in strategy, marketing, partnerships, outreach, and more. Watch their Conservation Wrangler video here to learn more.

“Texan by Nature’s mission is to unite business and conservation, and we are thrilled to see the results of that work playing out in real-time. Our Conservation Wranglers represent the best in science-based, impactful conservation, and those projects are often the perfect opportunity for businesses to add to their ESG, community, and philanthropic portfolios as we all work together to improve outcomes for our natural resources.” -Jenny Burden, Director of Development, Texan by Nature.


The Texas Longleaf Team invites all companies operating within East Texas to consider their footprint on the longleaf pine ecosystem and their potential to positively impact this beloved and environmentally beneficial ecosystem. Longleaf pine restoration contributes to water and air quality, wildlife habitat, and carbon benefits, making it ideal for meeting ESG goals.  Not only is an investment in this work good for Texans, but it is good for a business’s bottom line. 

If you are a landowner or consultant who has land that could be converted to longleaf, the Texas Longleaf Conservation Assistance Program will be accepting applications for cost-share assistance until April 15.  Visit our website for more information or reach out to us at 936-225-2175 to learn about technical assistance and training opportunities.

For more information on how to get involved with the Texas Longleaf Team as a supporter, please reach out to Jenny Sanders. For more information about TxN Conservation Wrangler Program and how to support it, please reach out to info@texanbynature.org

About HEB:
H-E-B, with sales of $32 billion, operates more than 420 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrates its 116th anniversary this year. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience and lowest prices. Based in San Antonio, H-E-B employs over 137,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit HEB.com and HEB.com/Newsroom.

Texas Longleaf Team

About Texas Longleaf Team (TLT):
Texas Longleaf Team shares their passion for restoration of the longleaf ecosystem in Texas through landowner and industry outreach and education, technical support, and cost-share programs that assist landowners in implementation of prescribed fire, planting and other beneficial management practices. The mission of TLT is to promote the maintenance and restoration of the longleaf pine ecosystem on private and public forestlands, including its cultural and economic values, through a collaborative network of diverse stakeholders and working groups. Learn more about the longleaf pine on the Texas Longleaf Landscapes Story Map and Texas Longleaf Team website.

About Texan by Nature:
Texan by Nature (TxN) unites conservation and business leaders who believe Texas’ prosperity is dependent on the conservation of its natural resources. TxN amplifies projects and activates new investment in conservation which returns real benefits for people, prosperity, and natural resources. Texan by Nature achieves mission goals through the Texan by Nature Certification program, Conservation Wrangler program, Symposia series, and the Texan by Nature 20. Get involved and learn more at www.texanbynature.org and follow us on Facebook @TexanbyNature, Twitter @TexanbyNature, and Instagram @texanbynature for the latest.